About Branco.ai

Replacing performance reviews with growth

insights

Continuous Feedback

Our AI-powered Slack integration captures feedback moments in real time, turning insights into growth opportunities. Learn more in Only Fully Automated Continuous Feedback is Continuous Feedback.

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Growth Plans

We transform feedback into personalized action plans and measurable outcomes. Read The Plan: Turning Feedback into Actions.

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Alignment & Objectives

From OKRs to daily goals, we help organizations align every level: strategy, team, and individual around shared outcomes. Explore Alignment: Objectives That Actually Work and Career Paths Done Right.

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Analytics & Insights

Our platform quantifies growth and saves time: approximately 160 hours per manager and 30 hours per employee annually through automation and streamlined feedback cycles.

Our Mission

At Branco.ai, we believe growth should replace performance reviews. Our mission is to make daily progress visible, actionable, and aligned with both individual goals and company strategy.

We help organizations move beyond static review cycles by providing an automatic continuous feedback and growth platform built to bring out the best in people and teams through clarity, alignment, and measurable progress, in just 3 minutes a week.
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Our Story

Founded in 2025 in Toronto, Branco.ai started with a simple idea: performance management should feel like growth, not judgment. The platform integrates seamlessly with tools teams already use, such as Slack and Microsoft Teams, enabling real-time feedback, personalized coaching, and continuous alignment across teams and leadership.

Why Teams Choose Branco.ai

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Leadership

Branco.ai was founded by Stefano Grossi, a seasoned product and technology leader known for his ability to blend strategy, innovation, and organizational design. Before founding Branco.ai, Stefano led product and engineering teams at FreshBooks and SOTI, growing leaders, transforming processes and scaling operations globally.

Beyond tech, Stefano’s experience as a volunteer firefighter and EMT-2 instructor in Italy shaped his leadership philosophy: act early, train continuously, and build systems that prevent crises rather than respond to them. That same mindset drives Branco.ai’s proactive approach to feedback and growth.

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Frequently Asked Questions

Have questions? We’ve got answers. Browse our most common questions to understand how Branco supports performance, growth, and team alignment.

What is Branco?

Branco is a B2B platform that helps leaders and teams align company strategy with career growth. Branco helps you build high performing teams through continuous feedback via Slack and AI-generated action plans. Branco’s objective is to improve performance by promoting alignment, and save your team hundreds of hours every year while boosting engagement.

Who is Branco for?

Branco.ai is designed for forward-looking leaders, HR professionals, and growing companies that want to build high-performance teams, save time, and grow their people.

How does Branco work?

Branco.ai has a simple interface for goal-setting, automatic continuous 360 feedback integrated in Slack, and an individual action plan generator. The feedback loop is lightweight, between 1 and 3 minutes and focuses on goals impact, competencies and skills. The growth plan generator aligns career growth to team goals. Everything in one unified platform with powerful live reporting that integrates with your existing tools. Branco works on mobile and desktop.

Can I still run my performance review the traditional way?

Of course you can, but with much better data. Over time, using Branco.ai makes performance review a non-process and a simple checkpoint.

What do I need to do differently?

Nothing really, Branco.ai replaces 10+ documents, spreadsheets, decks that few people can find with a best in class structure that is actually useful: one place to align your strategy, your objective and your careers. Branco.ai grows your team members while achieving results.

How do I get started?

Branco.ai is fully self-serve. You can get started for free in less than 5 minutes: connect Slack, set goals, invite your team and get value right away. If you’d like to talk to a human first, our team is also here to help.

What makes Branco.ai stand out from others in the market?

Branco.ai focuses on employee growth, offering everyone access to executive-level coaching through AI-driven action plans based on feedback and targeted to achieve team objectives. Leaders, managers and employees save time and stay focused: the feedback loop requires about 3 minutes per week, in a year each employee will gain over 100 data points. More importantly: no more forms, no more reminders, no more manual operations: everything happens automatically and in Slack.

What can I customize in Branco.ai?

Branco.ai lets you cascade your Objectives (or OKR) in your organizational structure, customize your skill matrix and competency matrix and set up the expectations per role and level. We prioritize data privacy: your data remains yours alone and is never used to train external models.

Does Branco integrate with my tools, like Slack?

Yes, Branco integrates directly with Slack to make feedback loops and updates easy and seamless within the flow of work. We also integrate with your existing HRIS, so you don’t have to switch tools.

Is Branco going to be disruptive and waste my team's time?

No, Branco is designed for a frequent, but non-invasive feedback loop. Maximum 3 minutes a week to gather over a hundred data points in a year for each team member. Since it all happens automatically and in Slack, it’s seamless, asynchronous and timezone-friendly by design.

Is Branco asking for people to rate their colleagues?

No, Branco is designed to ask open questions that focus on what the user observed, no judgment. The behaviour is then compared impartially to the expectations set for the employee role and level.

Are performance assessments fair with Branco?

Branco uses automated 360 continuous feedback. Each employee receives weekly feedback data points from people they work with day-in and day-out: this makes it timely and specific. In addition, when we have 100s data points, it is also very fair as the distribution evens out eventual outliers. From Gallup research: for reviews to feel unbiased, 78% of employees want more than one source of feedback on their work, 69% feels the number of reviewers should be between 2 and 5.

Why would my team love Branco?

Simple: Growth, transparency and clarity. Branco shows employees exactly what’s expected at their current and future level, collects feedback from multiple sources and highlights trends over time. The continuous work of our plan generator agent tops it up, by providing the right path forward at the right time.

How does the personal action plan agent work?

The personal action plan agent is aware of all the historical feedback, the current workload, the current action plan (if present) and skills and competencies expectations. It takes all of this in, and constantly re-evaluates your plan and suggests specific action items for your improvement based on your strengths. Imagine when your plan doesn’t say ‘work on communication’, but instead says ‘since you need to work on communication and since you’re the technical lead on leading project X, prepare a presentation for next week’s team demo explaining your thought process on the key technical decisions in this project X sprint’. Actionable, timely, and targeted to results: project X will improve, you will improve.

Is Branco.ai better for any industry or vertical?

Branco.ai was created with product and engineering companies in mind. We know how these companies operate and what are the pain points. In time, we discovered that career growth and objective alignment applies to almost all verticals, but it all started with highly skilled professionals in the tech industry.

Where is my data?

Branco.ai uses enterprise grade architecture built with the highest level of security and enterprise level AI dedicated models: your data remains yours alone and is never used to train external models. You can ask us to delete your data at any point.

How do I contact customer support if I have a question or issue?

You can reach our customer support team by submitting a request form or emailing us at support@branco.ai We strive to respond promptly and provide the help you need.