How Teams Use Branco to Improve Performance

Discover how organizations use Branco.ai to align goals, enable feedback, and drive continuous performance—across roles, teams, and growth stages.

Built to power your entire workplace

Automate repetitive tasks across your organization.

Time and Excellence

Stop managing performance.
Start unlocking potential.
The Executive Performance Hub with Branco

As an executive, your focus is clear: drive results, scale high-performing teams, and keep your top talent engaged. Traditional processes like calibration meetings, annual reviews, complex 9-box grids, waste hours without driving real growth.

Branco replaces the noise with clarity, accountability, and career momentum.
Save 100s of Hours. Reclaim Your Leadership.

Branco gives your teams a unified, real-time view of progress and growth — without the time sink. Managers spend 160+ fewer hours per year on performance rituals, while employees get 30+ hours back to focus on what matters.

Growth is the New Performance
Your top talent doesn’t want to be rated: they want to grow.

Branco shifts the focus from evaluation to action:
– Align team goals with business outcomes
– Build critical skills and competencies
– Turn feedback into forward motion
– Create living career plans that evolve

Designed for Leaders Who Scale
Whether you’re building a culture of excellence or preparing your next layer of leadership, Branco equips your org to grow without layers of process.

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Simplicity and Impact

Ditch the paperwork.
Deliver real growth at scale.
The HR Advantage with Branco

HR shouldn’t be the administrator of performance processes. You should be the architect of growth, culture, and capability. But too often, you’re stuck coordinating calibration cycles, chasing down reviews, and consolidating spreadsheets that never drive real development.

Branco changes that giving you a streamlined system that’s built for real growth, not red tape.

Save Time. Scale Development.

Branco puts everything in one place: goals, feedback, skills, and growth plans: all tied to business priorities. HR teams save weeks per cycle, while employees and managers engage more consistently and effectively.

Build a Culture of Growth

Your people want more than ratings. They want direction, momentum, and impact.

Branco empowers your company:
– Set strategy and OKR, and let teams align their goals
– Automate everything in the tools you already use
– Provide executive level coaching for everyone
– Each person has a plan, based on real feedback

Built for Strategic HR Teams
Whether you’re driving talent development, succession planning, DEI, or engagement, Branco gives you the tools and visibility to lead, not just manage, career growth.

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Lead with Clarity

Ditch the admin. Grow your team.
The Branco Advantage for Leaders

You didn’t become a leader to run performance reviews or chase OKR updates.
You lead to coach, develop, and help your team do the best work of their careers.

Branco clears the noise so you can lead where it matters most.

More Time to Lead:

Your Team Deserves More Than a Rating

Great people don’t want to be managed, they want to grow.

With Branco, you can:
– Set meaningful goals tied to real outcomes
– Automated and continuous 360 feedback, faster
– Build skills that move the needle
– Support individual growth with living career plans

Lead the Way
Whether you’re guiding a team of 3 or scaling to 30, Branco helps you build clarity, confidence, and trust, without the spreadsheet sprawl or process fatigue.

Lead with Branco. Grow what matters.

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Grow and Be Seen

Your growth deserves more than a review.
The Branco Experience for You

You’ve worked hard all year, delivered results, built skills, stepped up.
But when review time comes, too often only the last 4 weeks are remembered.

Branco helps you capture your growth in real time, all year long, so nothing is missed.

Don’t Miss the Promotion Because You’re Quiet
Not everyone is great at self-promotion. Branco makes sure your impact is visible, even if you’re not the loudest in the room.

With Branco, you can:

Your Career, in Your Hands
Branco isn’t about ratings or checkboxes: it’s about momentum.
You’ll always know where you stand, where you’re headed, and what to do next.

No more waiting. No more guessing.
Just growth, on your terms.

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mission

How Teams Use Branco to Work Smarter

Branco.ai helps teams automate workflows, gain actionable insights, and make better decisions using AI — all from one unified platform. Here are some of the most common ways our customers use Branco.ai.
We help organizations move beyond static review cycles by providing an automatic continuous feedback and growth platform built to bring out the best in people and teams through clarity, alignment, and measurable progress, in just 3 minutes a week.

Built for Managers

Help managers become confident performance leaders—not administrators.

01

Clear visibility into team goals and progress

02

Structured feedback and review workflows

03

Data-backed coaching and development insights

Frequently Asked Questions

Have questions? We’ve got answers. Browse our most common questions to understand how Branco supports performance, growth, and team alignment.

What is Branco?

Branco is a B2B platform that helps leaders and teams align company strategy with career growth. Branco helps you build high performing teams through continuous feedback via Slack and AI-generated action plans. Branco's objective is to improve performance by promoting alignment, and save your team hundreds of hours every year while boosting engagement.

Who is Branco for?

Branco.ai is designed for forward-looking leaders, HR professionals, and growing companies that want to build high-performance teams, save time, and grow their people.

How does Branco work?

Branco.ai has a simple interface for goal-setting, automatic continuous 360 feedback integrated in Slack, and an individual action plan generator. The feedback loop is lightweight, between 1 and 3 minutes and focuses on goals impact, competencies and skills. The growth plan generator aligns career growth to team goals. Everything in one unified platform with powerful live reporting that integrates with your existing tools. Branco works on mobile and desktop.

Can I still run my performance review the traditional way?

Of course you can, but with much better data. Over time, using Branco.ai makes performance review a non-process and a simple checkpoint.

What do I need to do differently?

Nothing really, Branco.ai replaces 10+ documents, spreadsheets, decks that few people can find with a best in class structure that is actually useful: one place to align your strategy, your objective and your careers. Branco.ai grows your team members while achieving results.

How do I get started?

Branco.ai is fully self-serve. You can get started for free in less than 5 minutes: connect Slack, set goals, invite your team and get value right away. If you'd like to talk to a human first, our team is also here to help.

What makes Branco.ai stand out from others in the market?

Branco.ai focuses on employee growth, offering everyone access to executive-level coaching through AI-driven action plans based on feedback and targeted to achieve team objectives. Leaders, managers and employees save time and stay focused: the feedback loop requires about 3 minutes per week, in a year each employee will gain over 100 data points. More importantly: no more forms, no more reminders, no more manual operations: everything happens automatically and in Slack.

What can I customize in Branco.ai?

Branco.ai lets you cascade your Objectives (or OKR) in your organizational structure, customize your skill matrix and competency matrix and set up the expectations per role and level. We prioritize data privacy: your data remains yours alone and is never used to train external models.

Does Branco integrate with my tools, like Slack?

Yes, Branco integrates directly with Slack to make feedback loops and updates easy and seamless within the flow of work. We also integrate with your existing HRIS, so you don't have to switch tools.

Is Branco going to be disruptive and waste my team's time?

No, Branco is designed for a frequent, but non-invasive feedback loop. Maximum 3 minutes a week to gather over a hundred data points in a year for each team member. Since it all happens automatically and in Slack, it's seamless, asynchronous and timezone-friendly by design.

Is Branco asking for people to rate their colleagues?

No, Branco is designed to ask open questions that focus on what the user observed, no judgment. The behaviour is then compared impartially to the expectations set for the employee role and level.

Are performance assessments fair with Branco?

Branco uses automated 360 continuous feedback. Each employee receives weekly feedback data points from people they work with day-in and day-out: this makes it timely and specific. In addition, when we have 100s data points, it is also very fair as the distribution evens out eventual outliers. From Gallup research: for reviews to feel unbiased, 78% of employees want more than one source of feedback on their work, 69% feels the number of reviewers should be between 2 and 5.

Why would my team love Branco?

Simple: Growth, transparency and clarity. Branco shows employees exactly what's expected at their current and future level, collects feedback from multiple sources and highlights trends over time. The continuous work of our plan generator agent tops it up, by providing the right path forward at the right time.

How does the personal action plan agent work?

The personal action plan agent is aware of all the historical feedback, the current workload, the current action plan (if present) and skills and competencies expectations. It takes all of this in, and constantly re-evaluates your plan and suggests specific action items for your improvement based on your strengths. Imagine when your plan doesn't say 'work on communication', but instead says 'since you need to work on communication and since you're the technical lead on leading project X, prepare a presentation for next week's team demo explaining your thought process on the key technical decisions in this project X sprint'. Actionable, timely, and targeted to results: project X will improve, you will improve.

Is Branco.ai better for any industry or vertical?

Branco.ai was created with product and engineering companies in mind. We know how these companies operate and what are the pain points. In time, we discovered that career growth and objective alignment applies to almost all verticals, but it all started with highly skilled professionals in the tech industry.

Where is my data?

Branco.ai uses enterprise grade architecture built with the highest level of security and enterprise level AI dedicated models: your data remains yours alone and is never used to train external models. You can ask us to delete your data at any point.

Is Branco SOC 2 certified?

Yes. Branco is SOC 2 Type II certified. The audit is conducted annually by an independent third-party auditor covering security, availability, and confidentiality. Our full report is available to enterprise customers on request. You can view our complete compliance documentation, sub-processors, and DPA in our Trust Center, or visit our Security & Compliance page.

How do I contact customer support if I have a question or issue?

You can reach our customer support team by submitting a request form or emailing us at support@branco.ai We strive to respond promptly and provide the help you need.